Amazon Music (Amp)
-
Oversaw onboarding, education, and audience development of 100 public figures (such as NBA Youngboy, Victoria Monet, Yachty, & Chlöe) responsible for 10M+ streaming minutes on Amazon Music’s pilot live-audio service
-
Drove 50M+ impressions & 100K new monthly active users by executing creator-driven tentpole moments based on in-app listener data; events include HBCU Homecomings, exclusive BTS artist content, & interactive album listening experiences
Splice
Developed comprehensive strategy & budget for Splice’s new creator partnerships team, utilized by organization to determine goals for each creator-facing team at launch of Splice’s new music-creation features.
YouTube
- Increased portfolio’s (100 content creators per quarter) watch time by 2M minutes per quarter through identifying high potential trend opportunities for creators and implementing custom strategies surrounding effective audience engagement.
- Developed and taught workshops to content creators on channel growth, monetization, and personal branding; resulting in localization in 7 languages and presentations to more than 50K creators globally.
